As summer heats up a lot kids go inside and plant themselves in front of the TV and gaming consoles or the family computer to spend their time shooting, jumping, conquering, and ganking newbs. Video game makers continue to churn out video game titles by the hundreds every year. Youth across the world gobble up these new releases, forking out their parent’s hard-earned money. WHY?
Why do parents and kids continue to buy title after title? After all, video game makers need something more valuable than the $40 to $60 people are willing to shell out for these games. They need your precious time. They need you to level up, complete quests, upgrade your character, join gaming forums, expand your farm, and to get angry and defeat those pesky pig things. All of this takes hours, days, months, and sometimes even years to complete. Imagine the accumulated hours spent by the youth and sometimes adults; needless to say to it would be “mind bottling’”.
As cliché as it is, Time Is Money! Its time for video game makers to start paying people to play their games; its time for these companies to start rewarding people who spend their youth in the virtual world. The gaming industry’s business model is flawed, if not flawed, it should definitely be tweaked. If you have the rapt attention of tweens, teens, and twenty something males and sometime even the female gamer, the dream demographic of almost every marketing firm in the world, you need to be capitalizing on this with Madison Avenue.
Advertiser’s pay vast amounts of money to get the attention that these gaming companies already have. Its time for gaming companies to profit from product placements inside the game play itself, place commercials inside theses games as the game is loaded onto the screen. Energy drinks, clothing and shoe manufactures, car makers, fast food and pizza delivery conglomerates, movie production companies, and body spray concoctors should be lining up outside these cubicles where games are contrived and claim their space in this relatively untapped virtual marketplace.
Gamers want games, but what if you told that gamer that he’d have the ability to earn swag by playing and devoting his or her time to the game of their choice. Not only should game creators not charge for their games, they should reward people for playing. A gamer could turn in his or her conquests and the time it took, into sweaters, hoodies, t-shirts, wristbands, gadget covers, music downloads, and discounts to their favorite stores; that would be their treasure. Just a thought from a dad that just shelled out cash last week for such a game.