Blog Archives

Financial Tidbits 05/08/2013

As with a lion in Africa, a “watering hole” cyber attack refers to a process where someone profiles the victim using the kind of websites they visit, tests those websites for vulnerabilities and then stakes one out to target a

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Posted in Employees, Jobs, SMB, Social Media

Financial Tidbits 02/14/2013

          Pew Research: the percentage of people who read e-books increased from 16% of all Americans ages 16 and older to 23%. At the same time, the number who read printed books in the previous 12 months fell.

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Posted in Business, Business Plan, Competition, e-book, Economy, Facebook, Marketing, Opportunity, Social Media

Making Smart Moves in a Down Economy

Difficult times often prompt businesses to batten down the hatches and pucker like they just drank a domestic beer.  They have a tendency to become too inwardly focused, risk-averse and be protective of their existing accounts.  Faced with a business downturn, they shift

Posted in Branding, Business, Capital, Competition, E-mail Marketing, E-Zines, Economy, Education, Executive, Investing, Market Share, Marketing, Marketing Ideas, Recession, Relationships, Risk, Sales, Small Business, Social Media, Technology, Text Message Marketing

Social Media – Is It For You?

I was recently talking to a business owner who was lamenting slow sales, lagging revenues, and a lack of customers.  He asked me to meet with him a give him some ideas in what he might do to spark interest in

Posted in Boise, Business, Customers, Economy, Entrepreneur, Facebook, Google, Idaho, LinkedIn, Marketing, Marketing Ideas, Owner, Recession, Sales, Small Business, Social Media, Technology, Tips, Twitter, Website

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